Successfully implementing AI into your business – what to watch out for

Artificial intelligence (AI) is increasingly influencing global technology trends, forcing businesses to rethink how it can be used in their organisations. As many as 73% of companies believe that the introduction of advanced technologies such as AI will bring tangible benefits to their growth. However, is the implementation of these solutions in every company justified?

Deciding to implement AI requires a thoughtful approach and proper preparation. It is crucial to analyse the potential benefits and risks associated with this technology.

Technological preparation – the key to success

Introducing AI into a company requires a solid technological background, including:

• Data: access to large, qualitative datasets that can be the basis for learning algorithms.
• Computing and network infrastructure: systems capable of processing massive amounts of data in real time.
• Integration between company departments: artificial intelligence should support as many business areas as possible, such as marketing, sales, human resources management and logistics.

However, not all companies will benefit from incorporating  AI into their structures. Before incorporation, it is important to assess whether these solutions will bring real benefits to a specific organisation and not merely increase operational costs.

Risks associated with the introduction of AI

Privacy and GDPR

AI systems operate on voluminous data sets, including personal data, which carries a high risk of breaches of data protection legislation (GDPR). Insufficient attention to information security can result in:

• Financial penalties from regulatory authorities;
• Loss of credibility in the eyes of customers and business partners;
• Disclosure of confidential data, which can lead to financial and reputational damage.

To minimise these risks, companies need to ensure that appropriate data protection mechanisms are in place, such as encryption, access control or regular audits of AI systems.

Compliance with business ethics and the AI Act

The EU Artificial Intelligence Act – Regulation (EU) 2024/1689, known as the AI Act, came into force in August 2024. It introduces strict regulations on the use of AI systems. Key requirements include:

• Risk management and security assurance of AI systems;
• Transparency in the operation of algorithms; and
• Conducting risk assessments in the context of fundamental rights.

Compliance with the principles arising from the AI Act not only ensures legal compliance, but also supports the company’s image as being socially responsible and ethical, which is increasingly important in a competitive marketplace.

Is introducing AI always a good step?

Investment in artificial intelligence can open up new opportunities and attract the attention of investors and business partners. However, businesses need to be cautious, especially if they have limited financial and technological resources.

AI-based technology is still in its infancy and implementing it in smaller companies may prove challenging. The decision to implement AI should be preceded by a detailed analysis of:

1. the needs of the organisation: will artificial intelligence actually solve the company’s key problems?
2. available resources: does the company have the right infrastructure and team to support AI systems?
3. risks and costs: will the investment in AI deliver returns relative to the expenditure incurred?

Summary: AI as a strategic tool

Artificial intelligence has the potential to become a key element of business strategy, boosting a company’s growth and increasing its competitiveness. At the same time, the integration of AI requires not only proper technological resources, but also an awareness of risks and legal liability.

Challenges related to data protection, business ethics and compliance with regulations such as the AI Act show that employing AI is not only a technological decision, but also a strategic one. A responsible approach to introducing AI will help companies build a competitive advantage while avoiding potential risks and legal issues.