{"id":3939,"date":"2014-12-18T17:26:01","date_gmt":"2014-12-18T16:26:01","guid":{"rendered":"http:\/\/www.ecovis.com\/focus-china\/?p=3939"},"modified":"2025-09-23T11:33:07","modified_gmt":"2025-09-23T09:33:07","slug":"weinexport-nach-china-welche-erfahrungen-haben-unternehmer-gemacht-teil-2","status":"publish","type":"post","link":"https:\/\/www.ecovis.com\/focus-china\/weinexport-nach-china-welche-erfahrungen-haben-unternehmer-gemacht-teil-2\/","title":{"rendered":"Weinexport nach China – Welche Erfahrungen haben Unternehmer gemacht? (Teil 2)"},"content":{"rendered":"

by Armin Weber, tax advisor, CPA, Ecovis Munich<\/a><\/p>\n

Pr\u00e4senz und Bekanntheit steigern<\/strong>
\nMarco Weber, Area Sales Manager der Binderer St. Ursula Weinkellerei GmbH in M\u00fcnchen
\n\u201eUnser China-Gesch\u00e4ft l\u00e4uft seit Jahren \u00fcber einem festen Importeur. Dieses partnerschaftliche Verh\u00e4ltnis funktioniert reibungslos. <\/p>\n

Da sich der Markt in einem stetigen Wandel befindet, passen wir uns den Gegebenheiten an. Besuche von Messen und Kunden vor Ort sowie Marktanalysen und Kontakte zur Au\u00dfenhandelskammer helfen uns dabei, die richtigen Wege in diesem Markt zu beschreiten. Durch das Antikorruptionsgesetz von 2013 ist die Nachfrage zur\u00fcckgegangen bzw. dies hat zu Marktverschiebungen gef\u00fchrt. Jedoch bemerken wir, dass sich chinesische Konsumenten dem Wein mehr und mehr \u00f6ffnen. Gerade in den gro\u00dfen St\u00e4dten an der Ostk\u00fcste wird Wein immer beliebter. Aus der Kombination steigernder Affinit\u00e4t zu Wein, der Gr\u00f6\u00dfe des Marktes und des zunehmenden Wohlstands in China sehen wir in diesem Markt gro\u00dfes Wachstumspotenzial.\u201c<\/p>\n","protected":false},"excerpt":{"rendered":"

by Armin Weber, tax advisor, CPA, Ecovis Munich Pr\u00e4senz und Bekanntheit steigern Marco Weber, Area Sales Manager der Binderer St. Ursula Weinkellerei GmbH in M\u00fcnchen \u201eUnser China-Gesch\u00e4ft l\u00e4uft seit Jahren \u00fcber einem festen Importeur. Dieses partnerschaftliche Verh\u00e4ltnis funktioniert reibungslos.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[798,104,37,800],"tags":[41,653,654],"class_list":["post-3939","post","type-post","status-publish","format-standard","hentry","category-blog","category-case-studies","category-miscellaneous","category-redirect","tag-export","tag-wine","tag-wine-china"],"acf":[],"yoast_head":"\nWeinexport nach China - Welche Erfahrungen haben Unternehmer gemacht? 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